Snapchat also updated the detailed way in which Bitmoji avatars are presented, giving users the ability to curate their personas down to clothing texture and embellishments.
Users can now choose between different facial expressions, basic gestures, body positions and backgrounds, with an impressive 1,200 total combinations to pick from. Where there’s a character creation tool, there’s a virtual influencer. This seismic platform shift sets the stage for a surge of new, entirely-bitmoji virtual influencers, who’s purveyors never show their face or break the immersion of their character. While Bitmoji was already integrated into Snapchat via the Snap map, stickers, and the avatar, this new feature will give users the ability to take and send photos and videos entirely using their Bitmoji personas. Snapchat users can now feature 3D, full-body versions of their Bitmoji avatars atop their profile. The social media platform recently announced an update that allows users to pose in physical Snaps as their 3D Bitmoji avatars. We may see a future where your Bitmoji begins to appear in video games, on your PC, or in other digital experiences totally separate from your mobile device, specifically the Snapchat app. Think: how do the digital experiences of your youth affect you to this day? “Players who use their Bitmoji in a game spend twice as much time playing, which is one reason Unity is bringing 3D Bitmoji into their mobile, PC and console games with our new Unity plugin." Evan Spiegel, Snap CEO In other words, Snapchat is a pioneer for the metaverse among the youngest tech users, normalizing virtual and augmented experiences from an early age. This generational shift for Snapchat is important considering studies show how Snapchat users are three times more likely to experiment with augmented reality (such as filters, lenses, etc.) to try on products than those who do not use Snapchat.
Now, Snapchat attracts over 280 million daily active users, with over 53% of those users between the ages of 15 and 25.
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